Arsenal FC defeated AC Milan 1-0 at Singapore’s National Stadium on July 23, 2025, to win the inaugural Tridentity Cup. Trident Digital Tech Holdings Ltd (NASDAQ: TDTH) served as the presenting sponsor and digital technology partner for this significant sporting event.
Trident’s Central Role
The company’s involvement extended beyond traditional sponsorship. William Lim, Chairman & CEO of Trident, personally presented the trophy to Arsenal FC following their victory. Key executives participated in ceremonial gift exchanges with club leadership, including Velle Niqo Tay (Chief Business Development and Marketing Officer) with Richard Garlick (Arsenal Managing Director) and Kevin Vuong (Deputy Operating Officer) with Giorgio Furlani (AC Milan CEO).
Digital Innovation and Fan Engagement
Trident integrated its Tridentity App to enhance spectator participation through Man of the Match voting. Arsenal’s Bukayo Saka, who scored the winning goal in the 52nd minute from Jakub Kiwior’s cross, captured 84% of fan votes for the honour. One voting participant was selected to receive an official Arsenal jersey signed by the entire team.
Additional fan opportunities included Arsenal’s open training session on July 25 and their match against Newcastle United on July 27, both featuring Tridentity App voting integration.
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